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Determining who is really behind an anonymous account, campaign, or piece of infrastructure.
Attribution is the process of tying anonymous online activity — an account, a website, a campaign — to a real person or organisation. It is done through patient pivoting: reused handles, infrastructure overlaps, shared analytics identifiers, and metadata, accumulated until pseudonymity collapses.
Attribution is rarely a single smoking gun; it is a weight of consistent, corroborated evidence, and each step should be labelled by confidence.
Moving from one piece of information to the next until a single clue becomes a full picture.
The practice of protecting an investigation and the investigator from exposure.
The total trail of data a person or organisation leaves across the internet.
Confirming a fact by checking it against multiple independent sources.